Updating your website content on a regular basis can be overwhelming, and regardless of how easy it is to use the Wix platform, it’s still time consuming. But website updates are an unfortunate necessity, since users should feel that your site is alive, with fresh and relevant content. Luckily, we’ve found the easiest, fastest and most convenient way to keep your website up-to-date. And we’ll share the secret with you now! :)
Simply add an Instagram feed (via the free plugin by Wix) to your home page or news page. With live updates from your Instagram account, you can ensure that your website visitors see recent announcements and all your current activity. (We hope that you’re not neglecting this social media channel! :)
After you add Instagram Feed from the Wix app market, you’ll need to place it in the right spot on your website. We recommend locating it somewhere near the bottom of the home page, as it may take some time to load for users. Once it’s in a suitable place, you can connect your Instagram account and set up the layout and design.
There are two types of Instagram account: business and personal. We recommend using a business one (if you aren't already) because this gives you more ways to engage with visitors via the app. With a business “Insta” profile you can show posts with a specific hashtag, or the whole Insta feed. You can also make your feed interactive by linking Insta posts directly to your site pages or any other web address. If you have a Wix Store, you can link posts to the products in your store. Connecting via a personal Instagram account will only display your posts.
Linking your Instagram feed to your website opens up new opportunities as a Wix website owner. Instagram is the most popular and beloved social network in the world and its users’ demand for visual content can and should be used for your own purposes. Adding a feed to your website will also benefit your Instagram presence: It encourages you to maintain your account more actively, and the influx of users from the site will allow you to develop it further.
So what are you waiting for? Use the quality content of your Instagram account to add value to your Wix website, improve visitor engagement and accelerate your business growth!