icometrix

Building a Website for an AI Brain Health Pioneer

Not every day do we get the chance to work on something this meaningful. Designing a website for a company at the forefront of AI and brain health was our small contribution to something big, something that could genuinely improve lives. 

icometrix is a global leader in AI-powered brain imaging analysis, helping clinicians and researchers make faster, more accurate decisions in neurology. Their software is used in over 100 countries and plays a critical role in both clinical practice and research across conditions like MS, TBI, and dementia.

Website Design for icometrix. Hero section

The Challenge

When icometrix approached us, their existing website didn’t reflect their cutting-edge technology or global presence.

It felt outdated, overly clinical, and lacked emotional connection. For a company working at the intersection of AI and something as deeply human as brain health it is a big concern.

Besides, they were looking to move their website to Wix Studio to gain more flexibility and scalability and that’s how they found us.

While their technology had evolved rapidly, their brand and website hadn’t kept up. As a global leader in AI-powered brain imaging, they needed to look the part. The way a brand shows up online influences how it’s perceived — by clinicians, researchers, and partners alike. 

They had recently completed a rebrand with a talented team of interns from a university in Belgium. To be honest, we usually prefer to take on projects from the ground up, because coming in midstream can be tricky. But in this case, the strategic and visual foundation was solid, and that made it inspiring rather than limiting. But we stepped in just in time and helped refine the final logo mark to ensure it felt confident and relevant alongside their partners and competitors.

Visual Identity by School of Branding

The new website had to be ready in time for their rebrand launch at a major annual conference where icometrix would be taking centre stage. With a clear deadline we started building their new website.

The Process

Our first priority was to map out distinct user journeys for icometrix’s core audiences: clinicians, researchers, and investors. The client already had a clear vision for the structure, so our role was to shape it into an intuitive content architecture that made it easy for each user to find what they’re looking for. 

Using Wix Studio’s scroll animation, we highlighted the core of their product — the ability of AI to detect the tiniest changes in the brain.

Mega Menu in Wix Studio

From product pages to clinical evidence, everything was carefully structured to support intuitive navigation and a logical flow. We built dynamic, interconnected databases that allow content to be filtered by audience, topic, or need — making the experience seamless for users and future updates effortless for our client. That is always our goal and that is the very reason we love Wix Studio.

It was one of the first projects where we implemented Wix Studio’s newly launched mega menu feature — previously something that required custom coding.

The Results

The website was ready in time for their rebrand launch and annual conference, where it received overwhelmingly positive feedback. It was a pleasure to work with a team who not only recognised the need for change but also brought a clear vision — especially when it came to content. That clarity made collaboration easy and purposeful.

Building this site was a powerful reminder that even the most technical product needs a human story. With icometrix, we were able to merge science and empathy into a digital experience that speaks to both the brain and the heart.