MVP in business and design


MVP (Minimum Viable Product) is a version of a product/service that has a minimum set of features sufficient for its presentation and for testing by the first users. It is a complete usable product that fulfills its stated function.


For example, a beta version of a company's website allows you to study users behaviour and gives you the ideas of further additions to the website in order to improve user experience.


The MVP approach is useful for any business because it allows you to:

- Save time and money on market and target audience analysis - Deliver a product faster and generate profits before its final development is completed - Get feedback from the target audience to finalize the product Surprisingly, we face many cases when client wants "everything at once" at the very first stage of bringing a brand to the digital world. Unfortunately often this could lead to a dead-end. Business owners are bogged down in a jumble of details that do not have any impact on the result instead of focusing on the essence, the maximum benefits of the product with the minimum effort on their part


The point is, at the first stage, to determine the actions that will allow you to implement the main task of the product. Product can be launch without ALL POSSIBLE variety of functions originally conceived by the team.


Remember trying to create something "perfectly perfect" can be too expensive for your business. You may lose time and profit instead of making money and having real user feedback to improve your service.


How do we profess MVP in our design approach:


1. We concentrate on finding the simplest solutions, taking into account the needs of the target audience. Keep it simple. Wix is ​​the ideal platform for creating digital products with minimal development costs and maximum functionality. Using various ready-made solutions from Wix, you can present and test products of any complexity.


2. We focus on the main benefit of the product for users. We don't like to overload sites with overkill features and value propositions. The maximum number of features per product is no more than seven (proven by research), 3-4 is even better.


3. We always find the most vivid visual and verbal way of communicating product values. Millennials and Gen Z make their choices based on design. Design plays a huge role in the MVP philosophy as well. Speaking of design, we mean both the convenience and the general concept of the brand's visual strategy.


The MVP approach allows you to save money, improve the product, build clientele or attract investors. The philosophy initially became in demand in IT, but it also works well in the sales of goods, services and other areas of business.