Fit by Wix: Built for How Fitness Businesses Actually Run

Managing a fitness business has never been straightforward. Bookings, memberships, payments, communication, merchandise — most businesses end up patching together three or four different tools to handle what should be one workflow. Fit by Wix was built to change that.

Developed in collaboration with fitness club owners (not just developers), it's a platform designed around the actual complexity of running a studio, gym, or coaching business — not a simplified version of it.

What Fit by Wix covers

The core functionality handles the full operating cycle of a fitness business:

• Online booking for group classes and private sessions

• Recurring subscriptions, class packs, and drop-ins

• Membership tiers with custom access and pricing

• Multiple locations with custom capacity per class

• Client registration, communication, and community tools

• Online program and marathon creation

• E-commerce for branded products and merchandise

• Discount and coupon management

• SEO and email marketing tools

How gym owners manage their business with Fit by Wix

This is where the recent updates become significant — a proper management layer, not just a booking widget. From one dashboard, studio owners handle the full operational cycle:

• Schedule and classes — set up recurring sessions, one-off events, or programmes; assign staff; configure capacity and locations per class

• Bookings and waitlists — client bookings come in via website or app; waitlists manage overflow automatically with notifications when spots open

• Payments — accept one-off, recurring, or package-based payments; membership tiers and class packs are fully configurable without code

• Client profiles — each member has a profile with health notes, attendance history, and payment status in one place

• Automated reminders — SMS and email go out before sessions; fewer no-shows, less manual chasing

• Analytics — traffic, attendance, and revenue broken down by membership tier, so the numbers are actually useful rather than decorative

• Staff management — staff can manage their own schedules; attendance can be marked from the mobile app in real time

For studios expanding beyond in-person: live streaming and video-on-demand are built in, so online programmes and recorded content don't need a separate platform. Promotional tools such as email campaigns, a video maker, social media management — are included too.

Recurring group sessions, membership tiers, drop-ins, class packs, multiple locations, custom capacity — all of it without a line of code. The logic underneath has caught up to how fitness businesses actually run, which isn't something that could have been said a few years ago.

What the member experience looks like

Members access everything through the Fit by Wix app or the studio's website:

• Booking — browse the schedule, book and pay in one step, cancel or change anytime

• Waitlists — join a waitlist and get notified automatically when a spot opens

• Personal account — full visit and payment history in one place; no chasing receipts

• Performance tracker — log weekly progress, steps, and activity to stay on track between sessions

• Community — connect with other members, share updates, and interact with trainers directly

• Content and shop — access online programmes, studio content, and branded products from within the same app

It's a contained ecosystem rather than a fragmented set of links to different tools.

Squat + Reset

Squat + Reset is Ivy Watts' wellness brand and our third project together. Ivy is a former All-American athlete, somatic coach, Mental Health First Aid-certified professional, and speaker. The business needed a platform that could hold the full complexity of how she actually runs it.

Wix's business tools covered all of it. Not with workarounds, but natively. The infrastructure has caught up to how wellness businesses actually operate — which, if you've been building in this space for a while, is worth noting.

The brand itself — including a logo with a dumbbell hidden in the letterforms — came together through a process that gets easier the more you know someone. By the third project, you stop translating and start building directly from the personality.

The result is a site that holds a complex business without feeling complicated.

Getting the most out of it

The platform has a lot of capability — more than most businesses realise when they first look at it. Setting it up well means understanding which features to use, how to structure them for your specific model, and what to leave out.

If you're building a fitness or wellness website on Wix Studio and want to make sure the setup actually fits how your business runs, it's worth working with someone who knows the platform well.