16) For collateral projects, it’s assumed that unless otherwise specified in the proposal, the majority of copy and imagery will be provided by the client. That said, we naturally contribute to the copywriting process (e.g. headlines, top-line messaging, structure and tone) as part of the creative development.
If full copywriting support is required, we’re happy to provide it at an additional cost — along with illustration and photography services if needed.
Image sourcing is handled by us and is included in the project scope. However, in cases where there are specific requirements for imagery — for example, highly curated stock photos or premium visuals — additional costs may apply. In such cases, we’ll always notify you beforehand and confirm pricing before proceeding.
17) Clients should be aware that due to a variety of factors there will often be variance in colours shown between in-house proofs, colours on-screen, printer’s proofs, and final printed items. These factors are determined by the source of the print or visual (each output source e.g. the agency printer, the client’s printer, the imagesetter, the monitor etc. will differ from the other), the types of inks or make-up of colours (even Pantone colours can vary significantly and often surprisingly depending on what stock or substrate they are printed on), the type of print process (short-run digital, longer-run litho printing), the substrate (paper, card, plastic etc.) used, individual preferences (ambient light, personal computer settings etc.) and several other reasons. As a result of this, the agency is unable to guarantee 100% consistency and accuracy of colour on all items and may not always be able to achieve the exact result expected by the client. The agency does not accept any responsibility for colour variations as a result of these indeterminate factors.
18) Until payment is received in full, all designs, artwork and rights to design and artwork (whether in digital or printed format) remain the intellectual property of the creators. Full copyright and ownership of all ‘commissioned’ work will be retained until full payment has been received, at which point all claims of ownership and full copyright for final work produced (not including alternative designs, concepts, options, files, images or documents developed throughout the process) will be surrendered to the client. This agreement is subject to appropriate credit and acknowledgement appearing wherever possible and the agency’s right to use the work for self-promotion in its portfolio, in presentations, in advertising, in print and online.
19) We will never knowingly infringe any copyright or trademark and will deliver, to the best of our knowledge, creative solutions that are original and unique. Unless otherwise agreed in writing, it is the responsibility of the client to ensure that no copyright or trademark has been infringed and to make their own application for copyright or trademark(s) if required.
20) If requested, the agency will (at its discretion) provide the client with end-artwork in its final form (e.g. print ready PDF; DVD master; outlined EPS file etc.). However the agency does not by default (and possibly without further charge) provide clients with original artwork or HTML code (for example an InDesign file, layered Photoshop file or HTML source file) or any ‘working’ or ‘development’ files, rejected concepts and designs, images or documents generated throughout the project. Ownership and copyright of all unused or rejected files, documents and designs will be retained for non-exclusive future use.