How much does a Wix website cost?

The honest answer is somewhere between $500 and whatever your budget allows. Not helpful, I know. Let me explain why.

Most quotes you'll get for a Wix or a Wix Studio website fall into one of two camps. Someone is undercharging because they're learning on your project. Or someone is charging properly and you've just realised what good design costs.

Both are real. Neither is wrong. You should know which one you're talking to.

Wix doesn't make websites cheap. It allows to build them faster.

Wix is a tool. Same as a camera. Hand it to anyone and the result depends entirely on who's holding it. The platform makes building easier. It doesn't make judgement easier. That part is still on the designer.

The fastest way to end up with a bad Wix website is to hire someone who only knows the tool, Wix. The fastest way to end up with a good one is to hire someone who knows what to build, and uses Wix to build it.

A website is the converging point of multiple strands of expertise

What does website building usually include

Eight inputs. None of them optional.

Branding and Visual Strategy

We don’t start with websites. We start with brand strategy. Without clarity on positioning, audience, and perception, design becomes surface-level execution. What we need first is the system that informs every design decision — colour, typography, tone of voice, and overall direction. Brand strategy ensures every choice on the website has intent behind it.

If you already have a logo but no supporting system, we’ll need to revisit the foundation. If your brand strategy is already well defined and working, the scope becomes more focused. If it exists but isn’t working, we address that first before moving into design.

Research

Who the site is for. What they actually need. Who else is doing this and how. What works in your industry, what's already overdone. The hours spent here save weeks later. It's also the part that decides what the site is even trying to do — which most websites never figured out.

Content strategy

Content drives design, not the other way around. It defines hierarchy, messaging, and flow before anything is designed. Knowing what needs to be communicated allows us to craft layouts that highlight your message, manage user behaviour, and make the website intuitive to navigate.

Content strategy often involves building CMS (content management system). That means the website can scale, content is easy to manage, and updates can be made independently — without involving design or development every time.

Qualitative SEO

In the ever-evolving world of SEO, the traditional obsession with numbers—like rankings, traffic, and keyword density—has often overshadowed what really matters: the quality and relevance of content. While we appreciate the importance of these metrics, we believe they shouldn't be the sole focus of your SEO strategy. 

At Olya Black Studio, we don’t chase rankings by sweet-talking Google’s bots. Instead, we craft content that’s spot-on with your brand strategy, prioritising genuine user engagement and bolstering your company’s reputation.

Scrollytelling (scroll animation and hover interaction)

We use scrollytelling as our primary approach to building websites because it changes how information is experienced and how a brand is percieved

Most websites ask users to scan, compare, and decide. Scrollytelling does something different — it guides. It creates a controlled sequence where meaning is revealed gradually, instead of being presented all at once.

It also changes hierarchy. Not everything competes for attention at the same time. The user is taken through a clear progression, which naturally improves clarity and focus.

For us, scrollytelling is not a visual effect. It’s a structural decision. It allows us to combine strategy, content, and design into one flow — where the brand is understood through experience, not explanation.

Editorial copywriting

Nothing goes on the page without being read, cut, and rewritten where it needs it. Copy is part of the design and a website is only as good as the words on it. This is especially important in a landscape where AI can generate content instantly. Speed is no longer valuable on its own. What matters is judgement — knowing what to keep, what to remove, and what actually carries meaning.

Platform knowledge

Wix/Wix Studio or any other website builder

A well-built website is not just designed, but also engineered through the right choices.

Understanding a website builder platform with all its verticals in depth allows us to select the right widgets, integrations, and structures from the start. This avoids unnecessary complexity, ensures better performance, and creates a system that can scale.

Custom functionality

Sometimes off-the-shelf solutions aren’t enough. In those cases, we develop custom functionality to make the website work properly. It adds flexibility and precision, but also increases the scope and the cost.

Why the cheap quote should worry you

Lower pricing often means shortcuts: skipping strategy, simplifying content, or relying on templates and quick solutions.

The cost adds up either way. If it’s not paid upfront, it’s paid later — in revisions, lost leads, or a redesign a couple of years down the line.

When you're comparing two quotes, you're rarely comparing two of the same thing. Higher prices aren't a flex. They're a description of what's included. Ask what's underneath. Then decide what you're paying for.