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Olya Black Shares Advice on Building Client Websites from Scratch vs Using Templates

Updated: Jul 20

On February 26, Olya Black joined a FreelanceFam webinar, supported by Wix Studio, to discuss the balance between custom web design and templates. The session explored how each approach impacts branding, storytelling, and user experience.


Olya Black webinar with freelancefam: Custom Websites vs Templates

A key takeaway was the importance of differentiation in branding. Templates, while efficient, often constrain a brand’s story rather than enhancing it. At the core of custom design is the ability to create engaging, unique narratives that align with a brand’s identity.


The discussion also covered the risks and benefits of using templates—for both clients and designers. While templates provide a structured starting point, they can limit creativity and brand recognition. In contrast, custom-built websites offer flexibility and a stronger connection with audiences through immersive storytelling techniques like scrollytelling, which is becoming a new industry standard rather than just a trend.


The full webinar is available here (registration required).

 
 

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