Page not found…

Customised 404 page wix
Customised 404 page

What is 404 error? It is the page visitors see when they try to access a page that doesn’t exist on your site. If they have a broken link or renamed/deleted page they will land on the page with 404 error. You must add it on your website and direct lost visitors to home page or any other page.

When 404 was invented by Berners-Lee, there were a lot of memes around it, “Not found” page was comics hero and popular print for T-shirts. Well, there is no secret story behind this code. Website errors fell into the 400 range, making “404” a relatively random assignment for “not found.”

Wix 404 page (default)

If you don't set up your 404 page on your website Wix will cover you with its standard default error page. It looks ok and do its job but it doesn't reflect your brand visual ID, it doesn't have your logo and looks very generic. Of course you don't want to lose a visitor due to silly mistake. We need to make sure that they understand where they are and direct them to other page.

How to use 404 page to make it useful for SEO?

  • to show possible URL that user was trying to reach

  • to redirect user on important external links

  • to redirect user for pages with good traffic

  • most popular and useful is to redirect user to main page

How to add 404 page on your Wix website?

To add your own customised error page you need to have a Premium plan.

  1. Click Menus & Pages on the left side of the Editor.

  2. Click Add Page at the bottom of the panel.

  3. Select Error Page (404).

  4. Hover over the page template you want to use and click Add Page. You will be able to change it, so choose any :)

404 page on wix
How to add 404 page on wix website

5. Customize your page to match your site. It is easy, just the same way how you usually edit your page. Here are some ideas:

  • Change the text to match the voice and tone of your site

  • Add a site menu

  • Add links to popular sections of your site that your visitors might be looking for

6. Hit "Publish" to make the changes live.


You can change the page title for your browser tab from Page Settings, but the page URL always contains "error404".

404 page Examples

When we design 404 page we do it as pretty as any other page on a website. It is important to make your visitors welcomed and engaged especially when they are lost :) Here are a few examples of pages we created

Follow us in Instagram for more tips, insights and Wix new features releases