How Long Does It Take to Build a Website?

After “How much does it cost to build a website?”, the next question we hear most is: “How long will it take?” And honestly, it depends who you ask.

Some designers are ready to build a website in a day. And technically, yes, that’s possible. with Wix (or other similar web builders). We’ve done it before, for projects that really needed it, but speed isn’t the goal anymore.

Over the years, both our approach and our tools have evolved. These days, we design exclusively in Wix Studio. Sounds similar, but the capabilities and results are completely different.

Even though moving from Wix to Wix Studio added time due to the increased complexity of responsive design, that’s not the real reason our timelines have stretched. 

You’d think that after 10+ years, we’d have figured out how to build websites faster. Turns out, it works the other way around, the more we’re in it, the longer it takes. Why? Because we’ve learned that real results don’t come from rushing — they come from digging deeper, asking better questions, and building with purpose.

It is not about how quickly it goes live. It’s about how long it stays relevant. Fast is fun, but lasting is better.

What Takes Time — and Why It Matters

We’ve learned that the most time-consuming parts of building a website are also the most important. We follow a proper process, with space for thinking, refining, and doing it right.

• Clarifying your goals

  Who is your website for? What do they need to do on the site? What action should they take?

  
  

• Crafting your content

  Clear messaging and a well-structured narrative make or break a site. We take the time to get this right, often before we design a single thing.

  
  

• Designing for where you’re going

  We don’t design based on where your business is now. We design for the business you want to become. That takes insight, planning, and a deeper understanding of your brand.

  
  

• Customising the experience

  With Wix Studio, we can create beautiful interactions, animation, and advanced layouts — but just because it’s possible, doesn’t mean we do it all by default. We like intentional and strategic scrollytelling, where every detail earns its place.

So, a website in a day is not our thing and we want to be very clear about it. Usually, we prepare our clients for at least 6 weeks (if branding is already in place). Just the final checks before website launch may take a week on its own

We outline the full timeline and detailed process in our proposal. There are weekly calls to keep momentum going, milestones to hit, and systems in place to make it all smooth. 

"I need a very simple website"

If it were up to us, most of the projects would meet this timeline, but this is not always the case. To be more precise, it is rarely the case 🙃.

Why does a website launch get delayed?

We love a good timeline. We plan and even include buffer time. But still, launches often take longer than expected. Here’s why:

1. Content isn’t ready

   Copy takes longer than anyone thinks. Every. Single. Time.)

   
   

2. Too many cooks. 

   Internal approvals can turn a quick “yes” into a three-week email thread.

   
   

3. New ideas mid-project. 

   Inspiration strikes late, and we need to adjust. We get it — we’d rather make it right than rush it.

   
   

4. Decision fatigue. 

   Picking one great direction is harder than people expect. We give our clients space to get there.

   
   

5. Real life gets in the way. 

   People take holidays. Get sick. Get busy. It happens.

   
   

6. Final tweaks. 

   That last 10%? It takes more time than the first 90%. And it’s worth it.

We always do our part to keep things moving: weekly check-ins, clear milestones, and a whole lot of project management magic. But nothing speeds things up quite like a solid foundation. When there’s a clear brand strategy and well-thought-out content, the process is smoother, faster, and way more enjoyable for everyone.