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Can AI write good website copy?
I read it and realised I had read it before. And before that. And somewhere else too. Literally it was identical to dozens of others I’ve been sent. Different business, same words, same phrases, same “clever” sentences.
Olya Black
3 min read
Design Values for 2026
This year, I was honoured to be invited to join the VAND International jury board, contributing to the evaluation of work that prioritises meaning, intention, and long-term impact over trends or noise.
Olya Black
2 min read
Wix Studio Certification. Officially Hand-Picked by Wix
Just received the Wix Studio certification — now officially hand-picked by Wix.
Olya Black
2 min read
icometrix
Not every day do we get the chance to work on something this meaningful.
Olya Black
3 min read
Introducing Studio Collective
Real Talk from Two Studio Founders After wrapping up our first Wix Studio Cohort and receiving incredible feedback from our students,...
Olya Black
2 min read
Site of the week by Wix Studio
Site of the Week by Olya Black We’re always happy to receive an award or two for our clients, but this time, we get to pop the champagne...
Olya Black
1 min read
Why Design Without Brand Strategy Is a Business Risk
Brand strategy goes hand in hand with business strategy. Neither of those should be vague. Not if you value efficacy.
Olya Black
5 min read
Celebrating Our Success: Mums Matter Project Wins International Awards
Some news worth celebrating — our Mums Matter project has won two international awards in one day! Recognition of Excellence in Design...
Olya Black
2 min read
Is It Time to Rebrand?
One of the biggest myths about rebranding is that it's just a cosmetic makeover. In reality, it's almost always a strategic move driven by necessity. Brands are not static. Growth creates tension. New goals demand new expressions. When a brand stops reflecting the business it belongs to, the mismatch becomes a liability. It usually starts with the website The conversation almost always begins the same way: "We just need to update our website." It's a reasonable instinct. The
Olya Black
3 min read
Is SEO Still a Thing?
We’re currently witnessing a bit of a SEO identity crisis. While no one has it completely figured out, recent research, case studies, and hands-on experience are helping us see what’s actually working.
Olya Black
5 min read


Can AI write good website copy?
I read it and realised I had read it before. And before that. And somewhere else too. Literally it was identical to dozens of others I’ve been sent. Different business, same words, same phrases, same “clever” sentences.
Olya Black
Feb 33 min read


Is SEO Still a Thing?
We’re currently witnessing a bit of a SEO identity crisis. While no one has it completely figured out, recent research, case studies, and hands-on experience are helping us see what’s actually working.
Olya Black
Apr 26, 20255 min read


SEO vs Branding: Competing for Attention or Owning It?
Did you know, that If people actively search for your brand name, Google recognises it as a signal of credibility.
Olya Black
Feb 18, 20253 min read


Content Strategy Is The Backbone Of Your Website
When people hear "content strategy," they often think of copywriting—crafting words to fill a website, blog, or social media feed. While copywriting is undoubtedly a key component, content strategy encompasses so much more. It’s the foundation for creating meaningful, cohesive, and engaging experiences that align with a brand's goals and resonate with its audience. Think of content strategy as the blueprint that ensures every piece of content serves a purpose, whether it’s dr
Olya Black
Dec 17, 20243 min read


Google Search Generative Experience (SGE) and SEO
In late May 2024, Google officially launched its AI-driven Search Generative Experience (SGE) in select regions. This feature is set to...
Olya Black
Jul 15, 20244 min read


Mobile First Indexing. Google Search
It has been a very long awaited move from Google. Finally, mobile-first indexing is officially up and running. Though it is very clear...
Olya Black
Nov 10, 20232 min read


Wix SEO Assistant
We build websites with SEO in mind and always stay up to date with the new features Wix offers. Wix platform aims to make it really easy...
Olya Black
Jun 19, 20233 min read


Wix Website Content Audit for SEO Improvment
We know that website content plays a crucial role in determining your search engine rankings. Well-written, optimised content can improve your SEO efforts and help you outrank your competitors. In this post, we'll reveal some tips and tricks for evaluating your content, as recently shared by Wix and Search Engine Journal (SEJ) experts. SEJ is a reputable online publication that focuses on providing information, news, and insights related to search engine optimisation. Home pa
Olya Black
Jun 5, 20233 min read


Questions to Ask Yourself About Your Wix Website's SEO
As an SEO practitioner or Wix website owner it's important to continuously evaluate your strategies and tactics to ensure optimal...
Olya Black
Jun 5, 20233 min read


SEO Matters. Just Not the Way You Think.
Getting into top search results takes longer than it used to. More competition, more algorithm updates, more factors Google won’t officially confirm. But the core of what makes a website rank hasn’t changed that much. What has changed is how easy it is to get wrong. The biggest misconception about SEO Most people think SEO is a technical problem. You add the right meta tags, build a few backlinks, write a blog post with the right keyword, and traffic follows. That’s not how i
Olya Black
Jan 25, 20232 min read


Google Business Profile Optimisation
If your business serves a local area, then there's no better place to be found than on Google Maps. There are literally dozens of factors...
Olya Black
Sep 14, 20224 min read


The Power of Internal Linking for SEO
SEO experts keep claiming that internal links work for helping you improve your traffic and today we're gonna dive into a little bit "why?". An internal link is a link from your site to your site it links your pages together as opposed to linking to external (someone else's) sites or external sites linking to yours. Internal Linking is a part of on-page SEO for better ranking on Google as well as beneficial for users to navigate. There are few types of internal links: Navigat
Olya Black
Feb 15, 20224 min read


SEO evolution of WIX
Wix has an ever-expanding range of tools for better SEO. In this article I’ll share with you some tools I regularly use for SEO settings....
Olya Black
Jul 22, 20212 min read
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