The Hidden Complexity of ”Simple” Website Design Projects

That’s Funny, but the more complex projects usually start with “I need a very simple website” request

No fuss, no frills—just a few pages, maybe a contact form, and that’s it. Sounds straightforward, right? But our experience has taught us that these words often signal the beginning of a much more complex and detailed website design project.

The Concept of Simplicity Is Deceptive in Web Design (and in branding too)

A truly simple website isn’t just about having fewer pages or a minimalist aesthetic. It’s about clear functionality, effortless user experience, and a strong strategic foundation—all of which require careful planning and execution. In reality, the best minimalist designs are often the most complex behind the scenes. Every element, from layout to navigation to branding, is intentionally crafted to feel seamless and natural.

More often than not, what starts as a “basic” site turns into:

• A need for a clear and compelling brand strategy—because a website without a strong message is just a decoration.

• Custom functionality to support unique business needs beyond basic text and images.

• A seamless user journey optimised for conversions, engagement, or other business goals.

• Scalability, because what seems small today often needs to grow tomorrow.

  
  

And sometimes we have the inevitable last-minute additions:

• Just a booking system.

• Just a members-only section.

• Just an interactive quiz.

• Just third-party integrations.

  
  

Before you know it, that a “simple website” has evolved into a sophisticated digital platform.

Simplicity Doesn’t Mean Cheap – It’s the Goal of Great Website Design

A common misconception is that a simple website should also be inexpensive. After all, if it’s “just a few pages,” it should take less time and effort, right? Wrong.

Simplicity in web design isn’t about cutting corners—it’s about refining every detail to achieve clarity and ease of use. Achieving that level of simplicity requires more than just good design skills; it demands strategic thinking, technical expertise, and an understanding of business objectives.

Think of it like this: the most elegant designs are often the result of rigorous refinement, testing, and iteration. The simplicity you see on the surface is the outcome of an extensive process—where unnecessary elements are stripped away, leaving only what truly matters.

That’s why a “simple” website can sometimes cost more than a cluttered one. It’s not about doing less—it’s about doing more with less, making sure every element serves a purpose.

Designing for Long-Term Growth

At Olya Black Studio, we don’t just build websites for where you are today—we design for where you want to be tomorrow. That means thinking beyond immediate needs and ensuring your website’s foundation can support future growth.

After all, nothing is more frustrating than realising six months down the track that your “simple website” now needs a complete rebuild to keep up with your evolving business.

So, the next time someone says, “I just need a very simple website,” we’ll smile, knowing that simplicity often requires the most thought and effort. And we’re always ready for the challenge.