Symphony by Wix: An AI Team to Help Run Your Business
Updated: 6 days ago
Wix has never been only about building websites. For years, its ecosystem has helped businesses manage bookings, sales, customers, marketing, communications and day-to-day operations.
Symphony by Wix takes that idea in a new direction. Instead of asking business owners to move between separate tools and dashboards, it introduces a coordinated team of AI agents designed to work across them. It's meant to run alongside your business and take on the admin you don't have time for.
Symphony sits outside the website entirely. It's a business assistant, not a builder — and it works even if you don't have a Wix site at all.
Symphony runs on a coordinator called Maestro. You say what you need, and Maestro hands the work to a specialised agent — scheduling, follow-ups, contacts, admin, business summaries. Each agent gets a name. It gives the whole experience a human touch, you start recognising who does what, almost like getting to know a new team. I know they’re AI, but apparently giving them names is enough for me to feel slightly more invested in their careers.
It doesn't wait to be asked
Symphony is built to notice what needs attention and act, or flag it for you, without being prompted every time.
Each day starts with a summary: what got done, what's pending, what needs a decision from you. That's the pitch — less checking five apps, one clear brief instead.
Convenient, if it's accurate. I want to see what "acting on its own" actually means before I'd trust it with anything client-facing.
Built for the person doing five jobs at once
Symphony is aimed at small teams, solo owners, service businesses — people running sales, admin, and client communication in the same afternoon, with no one else to hand it to.
It's not built to replace judgement on complex or sensitive work. It's built for what sits underneath that: the follow-ups and reminders that eat a day without ever needing a real decision.
Then it asks you to connect your tools — Gmail, Calendar, Slack, LinkedIn, all the obvious ones.
WhatsApp is my favourite part so far
Finally, a WhatsApp contact I can boss around :) If I’m running late for a meeting, I can send Maestro a message—even a voice message—asking it to let my client know. It already knows which meeting I have and who to email, and it writes the message in my tone of voice.
Being able to send tasks from the same app where I already have conversations makes it so convenient. I don’t always want another workspace to manage. Sometimes I just want to send a message and get on with my day.
Honestly, that convenience is the part I like most. It does feel like having a personal assistant who is always there for me. Never sick, never in a bad mood, just there and ready to help. And you can be as bossy as you please. No hard feelings.
Beyond those everyday WhatsApp requests, I’ve started giving Symphony recurring tasks.
I created an agent to help wrap up website projects. It sends the client their handover guide and launch checklist, then follows up a week later with a request for a Google review. That last step is something I often forget or hesitate to do, so having it built into the process is particularly useful.
I’m still refining the workflow, but this is the kind of practical help that’s making me warm to Symphony: taking a small, recurring task off my mind.
How to make Symphony work for you
As I’ve used Symphony, I’ve learned a few things about giving it clear instructions and building tasks into my daily workflow. Here’s what I’d recommend if you’re trying it out.
1. Start with one job
My approach is to give it one clear task and make sure it can do it properly a few times before adding another.
Check the details. Did it send the right link? Follow the timing? Use the right tone? Or did it get a little creative on the way? Correct it, test it again and see what happens.
It’s less overwhelming this way, and much easier to work out what needs fixing. I’d like one task working reliably before I have six tasks requiring my personal supervision.
2. Connect your tools one at a time
There are plenty of tools available to connect. That doesn’t mean they all need to join the party immediately. Connect one, then ask Maestro what it can actually help you do with it to get some ideas.
For example: “Now that my calendar is connected, what are three useful things you could help me with in my business?”
Pick something relevant and try it. You can always connect more later, when you have a reason beyond “the button was there”.
3. Definitely try WhatsApp
If you already spend half your day in WhatsApp, you might as well get some admin done while you’re there. For me, this is what makes Symphony easy to keep using. I can send a task when I think of it,
4. Take some time to teach it
If Maestro gets something wrong, tell it. So far, it listens well to corrections. But it helps to say exactly what you want changed.
5. Show it what sounds like you
Give it a few emails you’ve actually written and explain what you like about them. Include phrases you use and the ones you would never say. If you don’t start client emails with “I hope this message finds you well”, tell it. Before it finds everyone well on your behalf.
Trying Symphony has made me notice how much of running my business lives in my head: the steps I know by heart, the reminders I never write down, the way I like to communicate with clients. Documenting those processes gives me the perspective I don’t always have when I’m busy following them. It helps me see what’s clear, what’s missing and what could be simpler.
For now, I’m treating Symphony like an intern: give it clear instructions, check its work and offer feedback. With time, there’s an opportunity for it to stay and become a useful part of the business.
