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Can AI write good website copy?
I read it and realised I had read it before. And before that. And somewhere else too. Literally it was identical to dozens of others I’ve been sent. Different business, same words, same phrases, same “clever” sentences.
Olya Black
3 min read
Design Values for 2026
This year, I was honoured to be invited to join the VAND International jury board, contributing to the evaluation of work that prioritises meaning, intention, and long-term impact over trends or noise.
Olya Black
2 min read
Wix Studio Certification. Officially Hand-Picked by Wix
Just received the Wix Studio certification — now officially hand-picked by Wix.
Olya Black
2 min read
icometrix
Not every day do we get the chance to work on something this meaningful.
Olya Black
3 min read
Introducing Studio Collective
Real Talk from Two Studio Founders After wrapping up our first Wix Studio Cohort and receiving incredible feedback from our students,...
Olya Black
2 min read
Site of the week by Wix Studio
Site of the Week by Olya Black We’re always happy to receive an award or two for our clients, but this time, we get to pop the champagne...
Olya Black
1 min read
Why Design Without Brand Strategy Is a Business Risk
Brand strategy goes hand in hand with business strategy. Neither of those should be vague. Not if you value efficacy.
Olya Black
5 min read
Celebrating Our Success: Mums Matter Project Wins International Awards
Some news worth celebrating — our Mums Matter project has won two international awards in one day! Recognition of Excellence in Design...
Olya Black
2 min read
Is It Time to Rebrand?
One of the biggest myths about rebranding is that it's just a cosmetic makeover. In reality, it's almost always a strategic move driven by necessity. Brands are not static. Growth creates tension. New goals demand new expressions. When a brand stops reflecting the business it belongs to, the mismatch becomes a liability. It usually starts with the website The conversation almost always begins the same way: "We just need to update our website." It's a reasonable instinct. The
Olya Black
3 min read
Is SEO Still a Thing?
We’re currently witnessing a bit of a SEO identity crisis. While no one has it completely figured out, recent research, case studies, and hands-on experience are helping us see what’s actually working.
Olya Black
5 min read


My Exciting Visit to the Miami Wix Office
Hi everyone, I just had the most incredible adventure visiting the Miami Wix office, and I couldn't wait to share my experience with you...
Olya Black
Mar 10, 20241 min read


Technology of the Year - Online Design Awards
Our project THE BOATHOUSE has been selected to be nominated for one of the Annual Awards at our Virtual Awards Ceremony on March 07....
Olya Black
Mar 4, 20241 min read


Ethical Branding Best Practices
Your business website is more than just an online location – it’s a representation of your brand and values. Brands are waking up to the...
Olya Black
Feb 16, 20242 min read


Redefining Value: Olya Black's Insights at Wix Partners Sydney Event
Hey everyone! Just wanted to share a quick recap of the awesome time I had at the Wix Partners event in Sydney on February 12. I got to...
Olya Black
Feb 13, 20241 min read


Top Web Design Trends 2024
Stay ahead of the curve with the latest and anticipated web design trends that are going to rule next year. Embark on a visual journey...
Olya Black
Jan 10, 20243 min read


Wix Ecommers Extra Functionalities
Why Should You Sell With Wix? Wix has rightfully earned its reputation as one of the premier ecommerce platforms in the market. Over the...
Olya Black
Dec 4, 20234 min read


Wix’s AI Meta Tag Creator
We have been following the "SEO evolution" of Wix for many years and immediately implemented all advancements in the course of working on...
Olya Black
Nov 10, 20232 min read


Mobile First Indexing. Google Search
It has been a very long awaited move from Google. Finally, mobile-first indexing is officially up and running. Though it is very clear...
Olya Black
Nov 10, 20232 min read


Marketing and Branding Tips for Ice Cream Business
People don't buy products. They buy emotions. That's why ice cream shops don't need an introduction 😏. Selling ice cream ultimately...
Olya Black
Oct 7, 20232 min read


Wix Insiders
Five days in WIX HQ, Tel-Aviv On my last day in Wix HQ, Tel Aviv, I heard my name while walking down a corridor. I often talk to myself,...
Olya Black
Sep 16, 20232 min read


Wix Portfolio
Creating a strong portfolio is vital to effectively display your skills, expertise, and credibility and to set you apart in your field....
Olya Black
Sep 10, 20233 min read


Branding and Marketing Basics for Pizza Business
Branding strategy in pizza business (like in any other business) is based on two main aspects of communication: visual and verbal.
Olya Black
Aug 12, 20233 min read


Marketing and Branding Trends for Breakfast Snacks
Cereals have been on the market for over a century and became leaders among other breakfast options. Soggy, crunchy, sweet or plain,...
Olya Black
Jul 26, 20232 min read


Marketing and Branding in Wine Industry
Yes we all know that the main aim of a marketing strategy is to win clients’ loyalty. We have some bad news for marketers in wine...
Olya Black
Jul 16, 20232 min read


Vegan Marketing and Branding
Three don’ts to consider in the marketing strategy for a vegan brand
Olya Black
Jun 30, 20231 min read


Branding and marketing strategy for cheese production. Packaging.
We can roughly split the cheese market into two main categories: Turophiles (or caseophile) - those cheese lovers who can define the...
Olya Black
Jun 21, 20232 min read


Wix SEO Assistant
We build websites with SEO in mind and always stay up to date with the new features Wix offers. Wix platform aims to make it really easy...
Olya Black
Jun 19, 20233 min read


Branding in Coffee Industry
How to bring a new coffee brand on the market and create outstanding branding strategy
Olya Black
Jun 15, 20232 min read


Wix & Semrush Integration. SEO Keywords Research.
To grow organic traffic from Google to your website, having a focus subject is becoming more and more crucial. Choosing the appropriate...
Olya Black
Jun 5, 20232 min read


Wix Website Content Audit for SEO Improvment
We know that website content plays a crucial role in determining your search engine rankings. Well-written, optimised content can improve your SEO efforts and help you outrank your competitors. In this post, we'll reveal some tips and tricks for evaluating your content, as recently shared by Wix and Search Engine Journal (SEJ) experts. SEJ is a reputable online publication that focuses on providing information, news, and insights related to search engine optimisation. Home pa
Olya Black
Jun 5, 20233 min read


Questions to Ask Yourself About Your Wix Website's SEO
As an SEO practitioner or Wix website owner it's important to continuously evaluate your strategies and tactics to ensure optimal...
Olya Black
Jun 5, 20233 min read


SEO Matters. Just Not the Way You Think.
Getting into top search results takes longer than it used to. More competition, more algorithm updates, more factors Google won’t officially confirm. But the core of what makes a website rank hasn’t changed that much. What has changed is how easy it is to get wrong. The biggest misconception about SEO Most people think SEO is a technical problem. You add the right meta tags, build a few backlinks, write a blog post with the right keyword, and traffic follows. That’s not how i
Olya Black
Jan 25, 20232 min read


Wix Learn
Learn it all. With Wix. Paid online learning, especially in the digital field, has ruled for several years already. What could be better...
Olya Black
Dec 22, 20222 min read


Website Review: Do's and Don'ts
Website design itself is a pleasurable process for designers who chose this field by heart, but it may become a nightmare for both...
Olya Black
Nov 13, 20224 min read
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